Last week my wife and I were flying back to Chicago for a Northwestern football game and I was using the restroom at the Orange County airport before we boarded. I washed my hands and then reached for the paper towel dispenser. I put my hand under the sensor (where the little sign said to place my hands) and nothing happened. Another guy came up and he tried as well. ... [Click to Continue...]
Value Proposition In New Product Development
In recent posts we have been talking about new products, what are new products, how to evaluate new product ideas. I want to spend some time on one of the key aspects to get right for any new product and that is the value proposition. Customers don’t buy products, they buy the value they get for their money. Let’s think about a few products that have good value ... [Click to Continue...]
Happy Halloween
Wishing all our readers a Happy Halloween. I am at the International Microelectronics Assembly and Packaging Society (IMAPS) National Meeting in Orlando this week. Immersed in the latest in electronic packaging. Have a great week. Back next week with some thoughts on value proposition. ... [Click to Continue...]
What Is a New Product?
It sounds like a simple question, but it is a bit more complex. And after you answer the question, the second question is how do you know if you should develop the new product. I like to make things as simple as possible. When I was developing a stage/gate process at AlliedSignal, I heard a phrase that really stuck with me. When evaluating a potential new product, ask the ... [Click to Continue...]
Innovative Companies Attract the Best Talent
I saw this on LinkedIn just before I wrote this post. It was perfect. One of my connections posted this from one of their connections, and I didn’t really track back the exact source. Thank you Danielle for your comments! How do growing, highly innovative companies win? One of the most important differentiators is that innovative ... [Click to Continue...]