Have a Happy Fourth of July and enjoy the summer months with family and friends. Back next week with a discussion of Net Present Value (NPV) and Expected Commercial Value (ECV) for new product development projects. ... [Click to Continue...]

In our June 6, 2016 post the Real Win Worth (RWW) Assessment was introduced (1).  This is a very useful tool for a new product development team to work through early in the development process.  The tool asks three key questions related to the proposed new product: Is It Real? Can We Win? Is it Worth It? In this post we will dive deeper into the the third ... [Click to Continue...]

In our June 6, 2016 post the Real Win Worth (RWW) Assessment was introduced (1).  This is a very useful tool for a new product development team to work through early in the development process.  The tool asks three key questions related to the proposed new product: Is It Real? Can We Win? Is it Worth It? In this post we will dive deeper into the the second ... [Click to Continue...]

In the last post the Real Win Worth (RWW) Assessment was introduced (1).  This is a very useful tool for a new product development team to work through early in the development process.  The tool asks three key questions related to the proposed new product: Is It Real? Can We Win? Is it Worth It? In the next three posts we will dive deeper into the details behind ... [Click to Continue...]

Let’s pick up again with a discussion on the new product portfolio analysis process.  There are some very good references in the literature on various ways to conduct new product portfolio analysis with a good overview of the portfolio process provided by Copper, Edgett, and Kleinschmidt (1). To be fair, the answer to the question “What is the right process” is there isn’t any ... [Click to Continue...]