In the last post the Real Win Worth (RWW) Assessment was introduced (1).  This is a very useful tool for a new product development team to work through early in the development process.  The tool asks three key questions related to the proposed new product: Is It Real? Can We Win? Is it Worth It? In the next three posts we will dive deeper into the details behind ... [Click to Continue...]

Let’s pick up again with a discussion on the new product portfolio analysis process.  There are some very good references in the literature on various ways to conduct new product portfolio analysis with a good overview of the portfolio process provided by Copper, Edgett, and Kleinschmidt (1). To be fair, the answer to the question “What is the right process” is there isn’t any ... [Click to Continue...]

  Thank You on this Memorial Day s to all who have served our country. Special thanks to my late father, Captain Douglas E. Gotro, US Army, Korean War Veteran. ... [Click to Continue...]

In the last two posts we discussed the beginning of a process to determine what new products to develop. Let’s take a step back and ask why is innovation important? Good question. Innovation takes many forms but it is safe to say that rapidly growing companies are most likely good innovators.  When you think of innovative companies, who comes to your mind?  Most people think of ... [Click to Continue...]

Companies with a successful innovation track record typically have a well developed business strategy.  When the organization knows “where it needs to go” then portfolio discussions for new products is much easier.  So what are some of the elements of new product strategies?    Let’s take a look at some: Defending versus extending current product base ... [Click to Continue...]